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「600367股吧」“一码通”落地:新格局下券商的“危”与“机”(2014-10-17)


600367股吧——招行信用卡网上申请

  在股市首轮牛市的10月份,“一码通”业务低调如期启动。除了“惠及”股民外,“一码通”的开通也改变了我国大大小小证券公司的竞争格局,使其发展道路充满了新的变数。

600367股吧
  In this new era of “one code communication” in which “crisis” and “opportunity” coexist, can the traditional large-scale securities companies still “make nine promises”?How do the new small and medium-sized securities companies “overtake on the curve”?How does the securities business seek advantages and avoid disadvantages in the Internet financial ecology?

  Competition “key words”: both Commission and service
  After the implementation of “one code link”, the original competition pattern of securities companies has been broken, and the large and small securities companies are put back into the basket of investors.Investors will have more opportunities to experience and evaluate the services of various securities companies, which will trigger a new round of customer competition in the field of securities companies.

600367股吧——首创股份年报

  Huang cendong, an analyst at Guojin securities, believes that after the implementation of “one code link”, the investors will “compare the three”, the bargaining power of securities companies will be greatly weakened, and the profit space will be squeezed.With the launch of “one code link”, investors will transfer accounts without cost, which will inevitably increase the pressure on brokerage business of securities companies.The traditional commission competition will intensify, and the profit model of pure channel business will come to an end.

  It is generally believed that in the future, the “keyword” of securities companies’ competition will gradually shift from “low commission” to “good service”, and low commission is no longer the only magic weapon for securities companies to win.
  Sun Longzhong, general manager of network finance division of Tianfeng securities, believes that in order to meet the new market-oriented competition pattern brought about by “yimatong”, in addition to increasing competitiveness with more flexible Commission, it is more necessary to serve customers with market-oriented and innovative thinking.”Low commission” and “good service” are important means for securities companies to compete for customers after “one code link”.

600367股吧——百度和讯财经

  The view of Tianfeng securities is quite representative: with the arrival of “one code link”, there are two barriers in front of securities companies:Commission and service.Low commission is no longer the only weight, service quality is the key to competition.After the tide of low commission, the real test is the quality of service.
  New opportunities for small and medium sized securities companies:”overtaking on the curve”

  ”One yard pass” has triggered a new round of reshuffle in the industry, bringing small and medium-sized securities companies to the same starting line.This is a good opportunity for small and medium-sized securities companies to realize “overtaking on the curve”.

600367股吧——000547资金流向

  业内人士认为,与传统大型证券公司相比,一些拥有全牌照的中小证券公司由于思维灵活、业务创新模式突出,更容易在新格局中脱颖而出,实现“弯道超车”。
  “一码通”业务启动后,证券市场账户资金将充分流动,方便客户将账户和资金与客户自身受益方进行合并。针对这一特点,天丰证券突破了内部结构性壁垒,形成了各业务板块和金融牌照的无缝合作,能够为客户提供全方位的“一站式”服务和各种衍生服务,实现线下业务与线上业务的有效对接。

  天丰证券网络金融部总经理孙龙忠表示:目前,天丰证券的互联网金融平台主要有两大优势:快速网上开户和“零门槛”快速交易系统。未来将为客户提供更人性化、更优质的服务和产品。

  孙龙忠认为,“一码通”推出后,中介机构之间的竞争加剧,中小证券公司的优势不在于佣金,而在于服务。只有服务创新、市场化、人性化,才能提高顾客的粘性。
  “一马通”助推证券公司“触网”

  互联网金融如火如荼,方兴未艾。“一码通”的推出,将加快传统券商“网络触控”向互联网金融融合的进程。
  根据中国证券登记结算公司的解释,“一码通”将把投资者的所有账户连接起来,成为一个“主账户”。专家认为,统一账户将加快金融证券业与互联网的融合,统一账户的形成将为未来互联网账户开放等网络证券业务的发展奠定基础。

  目前,不少证券公司已经“触网”,但尚未形成较好的盈利模式。孙龙忠表示,证券公司“触网”有两种方式,一种是互联网金融,另一种是金融互联网。网上证券公司大多是金融互联网,即将部分线下业务转移到网上,推出符合互联网特点的产品,并在网上销售。但从目前的情况来看,互联网金融的理念更贴近未来客户的需求。
  孙龙忠认为,与互联网企业、银行、保险公司相比,证券公司在“触网”方面有几大优势。首先,证券公司熟悉近20年来市场交易数据的留存情况,了解风险点、监管视角和客户感受。第二,证券公司是多牌照金融机构。通过挖掘不同许可证之间的客户数据,可以生成新的产品供应。第三,一些证券公司在某一领域或某一业务领域具有排他性。通过对大数据的分析和挖掘,可以产生很强的服务粘性。

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